Black Friday draws crowds

By Geoff Lee

November 24, 2016 12:00 AM

IN THE BAG A LloydMall spokeswoman says Black Friday produces a temendous response from shoppers—calling it "one of the best days of the year"—even rivaling what happens in the U.S.

LloydMall customers can expect to see a touch of red during their Black Friday sales event tomorrow.
The mall will be open this Friday from 9 a.m. to 9 p.m. with an appearance from Santa Claus in his Christmas reds from 4 to 8 p.m.
Black Friday will be Santa’s second day at the mall as he settles in until Dec. 23.
Aside from Santa, the main attraction on Black Friday will be better than Boxing Day sales with the kickoff to the Christmas shopping season.
“It’s very busy shopping day,” said Kim Richer, LloydMall manager, about Black Friday.
“It seems to be the kickoff to the Christmas season, so customers expect to see sales—they expect to see it worthwhile to come out and do their Christmas shopping early.”
Richer said the mall used to hold a customer appreciation sale at this time of the year, but switched to Black Friday in sync with the U.S. sale, the day after our southern cousins’ Thanksgiving.
“We have a fabulous response to it,” said Richer speaking for all of the mall retailers.
“I would say it’s one of our best days of the year—it’s absolutely matching the U.S.”
Statistics Canada reported retail spending in Canada jumped last November as consumers shifted their spending to take advantage of Black Friday promotions.
Sales at electronics retailers rose by 2.1 per cent in the month in 2015 and sales at clothing and accessories stores rose by 2.2 per cent.
To help draw customers to LloydMall this year, anyone who purchases a $100 mall gift card will receive a free $10 mall gift card with a maximum of 10 per customer.
There will also be hourly draws for a $50 mall gift card available to enter at retailers after a store purchase.
Individual stores have provided the mall with their Black Friday specials that will be broadcast throughout the day by different local radio stations from mall remotes.
With Cyber Monday coming up Nov. 28 with, Richer said Black Friday is an opportunity to attract customers who prefer bricks and mortar shopping.
“For clothing and perfume—things like that, people tend to want to come out and touch and feel and smell things,” said Richer.
Richer says with colder weather and snow on the ground, indoor mall shopping can beat Big Box destination stores for comfort and one stop shopping.
“So if you can come in and do a little visiting and browsing — and of course, customers like to come to the food court and grab a bite to eat—it’s just all under the one roof,” said Richer.
As for what’s on her list, Richer, said she usually has 90 per cent of shopping done before Black Friday.
“If anything, I would probably take a look at some of the bath products, stocking stuffers and things like that,” she said.
The LloydMall has set up a gift wrap station near Sears to benefit KidSport and the Care-A-Van service operated by the Lloydminster Handivan Society.

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